Abstract
This essay investigates how Afrobeats, a genre rooted in the dynamic cultural traditions of West Africa, serves as a strategic medium to counter the pervasive negative stereotypes about Africa perpetuated in Western media narratives. Often depicted through reductive portrayals of poverty, conflict, and disease, Africa’s representation in Western discourse starkly contrasts with the themes of vitality, resilience, and modernity inherent in Afrobeats music. I analyze the works of artists such as Rema, Davido, Burna Boy, and Tiwa Savage, highlighting how their music celebrates African pride, historical depth, and the empowerment of African women. Additionally, I examine the role of digital platforms, including Twitter (X), Instagram, and YouTube, in amplifying these narratives to global audiences, positioning Afrobeats as a powerful cultural force. The influence of international collaborations is also explored, showcasing how cross-cultural exchanges expand Afrobeats’ reach while reshaping global perceptions of Africa. I argue that Afrobeats is not merely entertainment; it is an educational and empowering tool, crafting a contemporary narrative that challenges entrenched stereotypes and presents Africa as a diverse, innovative, and vibrant continent.
Recommended Citation
Yusif, Ibrahim
(2024)
"The sound of change: Afrobeats and the deconstruction of African stereotypes,"
Journal of Critical Race and Ethnic Studies: Vol. 2:
Iss.
1, Article 5.
https://doi.org/10.24073/jcres/02/01/05.1