Date of Award

2025

Document Type

Thesis

Degree Name

MA in Psychology

Department

Psychology

First Advisor

Ernest Hodges

Second Advisor

Dana Chesney

Third Advisor

William Chaplin

Abstract

Eye-tracking technology provides valuable insights into attentional processes, cognitive functions, and social interactions. This study explores gender differences in gaze behavior, particularly fixation duration and frequency of back-and-forth eye-movements between stimuli (regressions), during preference-based social decision-making tasks. Using the Eye Link 1000 Plus system, we found that women exhibit longer fixation durations, suggesting deeper cognitive processing of social stimuli. These results have implications for understanding gendered attentional biases in social cognition and decision-making.

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