Date of Award

2024

Document Type

Thesis

Degree Name

MS in Pharmacy Administration

Department

Pharmacy Administration and Public Health

First Advisor

Monica Hwang

Second Advisor

Martha Mackey,

Third Advisor

Taehwan Park

Abstract

The purpose of this study was to explore college students’ perceptions towards understanding their health insurance. Specific objectives were to explore students’ attitudes, subjective norms, and perceived behavioral control toward understanding their health insurance, and to examine how these three factors impact students’ intention to seek health insurance information. A cross-sectional study was conducted on a sample of 400 participants using a paper and pencil survey method. Study participants consisted of undergraduate students at St. John’s University who were capable of reading and understanding English. Theory of Planned Behavior (TPB) was used as the conceptual framework. Descriptive statistics were performed with the data, and hierarchical regression analyses were conducted to address the study objectives, using SPSS® v27. Results indicated that college students had positive attitudes, positive subjective norms, and positive perceived behavioral control in understanding their health insurance. The final model exhibited all three determinants (attitudes, subjective norms, and perceived behavioral control) to be significant predictors of intention, F (9,384) = 18.760, p < .05, R2 = .305. The results of this study may be used in identifying tools to enhance college students’ understanding of health insurance information, which can ultimately bring societal benefits.

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