Zara, the Global Fast Fashion Pioneer from Spain

Authors

Hibah Ahmad, The Peter J. Tobin College of Business St. John’s University, New York City, USAFollow

Document Type

Article

Abstract

Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company’s unique business model, characterizing them as “fast fashion,” allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara’s supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry.

Recommended Citation

Ahmad, Hibah (2024) "Zara, the Global Fast Fashion Pioneer from Spain," Journal of Global Awareness: Vol. 5: No. 1, Article 7.
DOI: https://doi.org/10.24073/jga/5/01/07
Available at: https://scholar.stjohns.edu/jga/vol5/iss1/7