Journal of Global Awareness
Document Type
Article
Abstract
This research article is about PepsiCo's evolution, supply chain, and how they manage in a market characterized by intense competition. PepsiCo has grown into a strong global company with a diverse portfolio. Positioned in competitive beverages and snacks markets, the company faces a lot of competition but manages to maintain its market position and continues to generate market share. The "PepsiCo Way" initiative focuses on optimizing the supply chain for effectiveness, strength, and sustainability. While navigating challenges, including the trend toward healthier options, PepsiCo continues to adapt and innovate for future success.
Recommended Citation
Søndergǻrd, Thor K.
(2024)
"How Does PepsiCo Manage to Navigate in a Market Characterized by Intense Competition?,"
Journal of Global Awareness: Vol. 5:
No.
1, Article 5.
DOI: https://doi.org/10.24073/jga/5/01/05
Available at:
https://scholar.stjohns.edu/jga/vol5/iss1/5
Included in
International Business Commons, Leadership Commons, Operations and Supply Chain Management Commons, Strategic Management Policy Commons, Technology and Innovation Commons