Global Brands Value Chains Create Competitive Advantage

Authors

Adriana N. Marchetti, The Peter J. Tobin College of Business St. John’s University, New York City, USAFollow

Document Type

Article

Abstract

Marriott International, Inc., is an American international hospitality company that operates a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott in 1927, the company is based in Bethesda, Maryland, USA. In May 1927, the company began as an A&W Root Beer franchise in Washington, DC. Founders J. Willard and Alice Sheets Marriott started their business by selling cool drinks in the hot, muggy Washington, DC summers.

Since then, Marriott International has established itself across 139 countries with 8,000+ properties offering around 1.5 million guest rooms. This paper will explore Marriott International’s products and services, global reach, corporate structure, value chain analysis, and more. This research highlights Marriott International as a Global Leader in the Hospitality Industry.

Recommended Citation

Marchetti, Adriana N. (2024) "Global Brands Value Chains Create Competitive Advantage," Journal of Global Awareness: Vol. 5: No. 1, Article 10.
DOI: https://doi.org/10.24073/jga/5/01/10
Available at: https://scholar.stjohns.edu/jga/vol5/iss1/10