Date of Award
Master of Business Administration
Carol J Swanberg
This thesis examines the origin of diamonds, the diamond trade, and the perception of the diamond industry. I intend to explore the relevance of diamonds, especially engagement rings, to the Millennial and Gen Z generations. This thesis sets out to understand the social, economic, environmental, and financial costs of the diamond trade. Additionally, it aims to answer the following questions: what is a diamond, where does it come from, and why do people still want one? Is there a generational shift in the perception, desirability, and sentimental value of diamonds particularly around the engagement ring?
Natera, Karissa, "DIAMOND IN THE ROUGH" (2022). Theses and Dissertations. 462.