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Abstract

Protecting the environment is not only the right thing to do, it is the smart thing to do, in terms of both short-term and long term business goals. Green businesses can realize immediate financial benefits from environmental sustainability and energy conservation, and there are branding benefits associated with developing and maintaining a reputation for integrity and social responsibility. All participants first answered demographic questions and then responded to a ten-item questionnaire, which was a modified version of Simpson’s (1998) environmental awareness questionnaire. In conclusion, the study revealed gender, age, and political affiliation difference in environmental awareness.

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