Protecting the environment is not only the right thing to do, it is the smart thing to do, in terms of both short-term and long term business goals. Green businesses can realize immediate financial benefits from environmental sustainability and energy conservation, and there are branding benefits associated with developing and maintaining a reputation for integrity and social responsibility. All participants first answered demographic questions and then responded to a ten-item questionnaire, which was a modified version of Simpson’s (1998) environmental awareness questionnaire. In conclusion, the study revealed gender, age, and political affiliation difference in environmental awareness.
Mason, Susan E. and Winkelman, James J.
"Protecting the Environment: Awareness and Responsibility,"
Journal of Vincentian Social Action: Vol. 2
, Article 6.
Available at: https://scholar.stjohns.edu/jovsa/vol2/iss1/6